Small swaps. Big country.
We're thinking of building an app that shows who really owns the stores and products you use, and counts every time Canadians choose Canadian instead. Before we build it, we want to know: would you use it?
- LOOK UPScan a barcode or walk up to a store: see who owns it.
- SWAPPick a Canadian option instead, and log it with a tap.
- WATCH IT ADD UPYour swaps join everyone's: by city, by week, across the country.
Quick poll · 1 tap
Should we build this?
Want to hear when it's ready?
Thanks! We'll email you when it launches.
Your Canuck just joined the Grove below. Send this to someone:
Got it. Thanks for being straight with us. We read every one.
One coffee doesn't change anything. A country's worth of coffees does.
Nobody's asking you to give things up or change your life. Just switch a few everyday purchases to Canadian-owned options. On its own that's small. Multiply it by a lot of people over a year and it's real money staying here. Try it:
Rough math, not a forecast: price × times per week × 52 weeks × share of about 41.5 million Canadians.
You, in a year
$624All of us, in a year
$1.3BWho owns this? Then swap it. Then watch it count.
Three things, each done in seconds, in the aisle or on the sidewalk.
Look it up
Scan a barcode, or walk up to a store. You see who ultimately controls it, how we know, and Canadian options nearby.
- Canada Drybrand
- Keurig Dr Pepperparent · USA
Swap it
When you show up somewhere Canadian instead, the app asks one question: where would you have gone before? Add what you spent if you like. It stays anonymous.
Swapping today?
Where would you normally have gone?Watch it count
Your swap lands instantly: at that café, in your city, and in the country-wide total. Sit there with your coffee and watch other people's swaps come in.
Clickable preview
See how the phone app would work
Tap through every screen: scan a product, see who owns it, find swaps other shoppers spotted, log a swap, play Canuck or Not?, and watch the Grove grow. Or open the early web app on your phone and add it to your home screen.
Canuck or Not? · the daily trivia game
Roots
Clothing · founded in Toronto, 1973
Guess who controls it today. Then we'll show you.
Not for long. Roots is headquartered in Toronto, but in August 2026 it agreed to be bought by Marquee Brands, which is owned by funds managed by New York-based Neuberger. The deal is expected to close by the end of 2026.
Source: Roots and Marquee Brands announcement, Aug. 20, 2026 · checked Sept. 24, 2026
Collect all six wedges sample
Get enough right in a category to earn its wedge, like Trivial Pursuit for brands. Every answer comes with its source.
Watch small swaps grow into a forest.
The Grove is a picture of all of us adding up. Sign up and you show up in it as a Canuck. Once swapping starts, every swap helps it grow: trees first, then geese, a moose, a bear, and eventually the northern lights. It never shrinks. Drag through a sample first year:
What it looks like when we all chip in.
This is the kind of public dashboard the app would run: every swap counted by week and by city, with small cities able to beat big ones. All numbers below are made up to show the idea.
Swaps per week, Canada
City leaderboard · this week
sampleRanked per 1,000 residents, so Moncton can beat Toronto. Tap a column to sort.
What keeps it fun
Small nudges that make the habit stick. No guilt, no nagging, and no public ranking of individual people.
Dollars kept here
Your personal number. Add what you spent with a slider (capped, anonymous) and watch it add up.
Weekly streaks
One swap a week keeps it going. Weekly, not daily, because we want a habit, not a chore.
Badges
For milestones and range: 10 swaps away from one brand, 10 different Canadian spots, or signing up before launch.
Crews
Swap with friends, family or your office. Combined totals, friendly head-to-heads, one invite link.
Moment challenges
Short, country-wide challenges tied to the news, with one progress bar we all fill together.
Local milestones
Canadian businesses earn a window sticker showing their count. Customers scan it to check in.
Our promises
- Free.No ads, no premium tier.
- No name needed.Use it anonymously.
- We don't track where you go.Your location stays on your phone.
- Nothing paid changes a verdict.No brand can buy a better score, and every verdict shows its sources.
- English and French.Both from day one.
- Built in Canada.We're moving to Canadian-owned hosting before launch, and we'll publish exactly what we use.
So, should we build it?
If enough of you say yes, we build it. Tell us what you'd actually use and we'll build that first.
Own a Canadian business?
Get on the list. When customers choose you over the big chains, you'll see it counted, and you'll be first for the window sticker.
For now, email us your business name and city at hello@canad.app
Want to help build it?
We need people who can research who owns what, write in French, draw a Canadian forest, or build software.
For now, email us at this address and tell us how you'd like to help: hello@canad.app